Contest to watch out for! Get free tickets for the latest X Men flick!

22 May

Are you a movie junkie who lines up outside movie theatres every weekend? Or are you a huge X men fanatic and have been waiting for the new movie to come out with bated breath? Well, I have some awesome news for you!

While randomly browsing Facebook, I came across this brilliant opportunity to get movie tickets to the latest movie X men Days of Future Past absolutely FREE!

All you have to do is follow this link to the BurnBill official Facebook page, like it and share the contest post. Then log on to www.burnbill.com and register yourself. That’s it! The movie tickets are yours! It’s as simple as that! They have 100 movie tickets to give away and lots of other BurnBill Goodies too!

Now it is not every day that we get a chance to win free tickets this easily so I thought that I should share it with my blog readers as well.

But, the contest closes on the midnight of 23rd of May so you’d better hurry up and register. I wouldn’t wait if I were you. I, for one, am done with my registration! See you at the theatres!

Abs-olutely awesome!

21 May

Movies. Ramps. Red carpets. No matter where you look, you are sure to find muscled men sporting torsos with 6 pack abs. The toned torso brigade created such a hype that every second person and their neighbor was dreaming about those flawless muscles à la Shah Rukh Khan, Hritik Roshan and now any other random actor. Unsurprisingly, we find guys running to the gym by the dozen to get those perfectly toned abs and that perfect 6 pack.

Cut to two weeks later and the flock reduced to 10% of its original strength. This is because people became acquainted with the harsh road that lay ahead before they could get what they wanted. Sacrifices in the food and long hours slogging it out in the gym only begin to describe everything one had to undergo in order to get there. Naturally, many quit.

While for some, it was out of laziness or maybe unwillingness to work that hard, there were many other who put in honest efforts but it just wasn’t enough. Despite saying NO to the food they loved, working out in the gym diligently and to the best of their ability, the body refused to relent and get them the body they desired.

For such people fostering a dream but fast losing hope, came solution in the form of cosmetic surgical options. For instance, I’m aware of Studio Aesthetique’s VASER Hi-def sculpting for not just men desiring 6 packs but also women who want to sculpt their body. The procedure is indicated for males and females who have good muscle tone, exercise regularly, have good quality skin, and have been unable to achieve their desired muscle definition. After the procedure, patients must wait about a month before returning to their exercise routine. The first evidence of the improved muscle definition can be seen after about two weeks and the final result can be visible in 3-4 months. 

Studio Aesthetique

So if you are someone desiring those 6 pack abs but just can’t make it happen, this can come as a solution to you! Yeah, you can thank us for it later! 😛 😀

Restaurant Review: Gourmet 64 by TUK

19 May

There are a lot of good family dining places on Malad Link Road. After visiting favourites such as Flag and Greens several times, we heard of Gourmet 64 by TUK,  is another nice new place to crop up on Malad Link Road and resolved to check it out. I went here with my family for a Sunday lunch and it was a great option considering my parents like going to Vegetarian only restaurants. We had plenty of Jain options here as well. 


We started with the Fire house Chili Nachos. they are tortilla chips topped with cheese sauce, salsa and sour cream. It was really yum! This was followed by Quattro Formaggio Pizza, which was a delight to the eternal cheese loving soul! This pizza, whose name means four cheeses, comprised Parmesan, Mozerella, Feta and Cheddar cheese. We also had the Penne paste in Pesto Sauce. Each of these were very well prepared and the service was great too. The portions were pretty generous as well.

BurnBill
Being a part of the BurnBill Loyalty Programme I even got 13% cash back on my bill! Yayy! Thank you BurnBill!

Loyal, much?

16 May

When I look at the fat bulge that is my wallet (no, not because it is loaded with money, but because of all the loyalty cards stashes inside 😛 ) I recall what my Marketing professor used to always say.

“Getting a customer is easy; it is keeping him that requires efforts.”

It couldn’t ring truer in the current scenario of cut throat competition. With ample of close substitutes of any given product, it takes just one tiny mistake or a 0.1 up from a competing brand for the customers to ditch your product for theirs.

In such a scenario, where fickle mindedness of consumers is rampant, the question in every marketer’s head is the same: How does one retain our customers?

As a solution, came the age of loyalty cards. Every brand under the sun came up with a campaign to make their seemingly ‘loyal’ customers make some purchases, fill up a long form and hand them a card that proclaimed them to be esteemed, prestigious, privileged and the like, customers. Now every time they would make a purchase they would get some points which they could accumulate and then redeem them.

Needless to say the consumers were enticed and dreamed happy dreams of redemption and fat wallets and readily offered their loyalty to the store in return. These loyalty cards were an absolute rage! (I fell prey to many of these too!)

But eventually, the consumer realized that he had done nothing but hoard the loyalty cards of 2347584368 different places with a miniscule number of points that he couldn’t practically redeem. That is unless he spent 10x the money and collected a substantial amount of points to become redeem worthy practically. His wallet had become fat, just not the way that he had expected it to.

As a result, the Indian consumer has now a host of loyalty programs to choose from and only a fraction of which are running successfully. Having come a full circle, marketers felt the need to innovate again and we are seeing new ideas coming up in the domain of loyalty programs.

An important case study I’d like to share is a loyalty program called BurnBill that I myself am a part of. BurnBill is a coalition program with merchants from several sectors in their network – be it restaurants and pubs, spas, cosmetic clinics or even charter services for boats! You can sign up for free at www.burnbill.com or by giving a missed call to 08030 636352 and they create your customized account for you. Now every time you visit any merchant on their network, you get a certain number of points on your bill. These points are accumulated under your common BurnBill account and can be redeemed at ANY of the other merchants on their network! How cool is that?

BurnBill

I think BurnBill is a very innovative concept in loyalty cards because now, a consumer is not restricted to spending at just one place in order to accumulate some points for redemption. Besides, they also have a referral scheme where in every time you refer a friend to BurnBill and they become members too, you get a certain percentage of the points they earn on every single one of their transactions!

With BurnBill, I earn when I spend and I earn when someone else spends too! Can life get any better? 😀

I suggest all of you too go and check it out! It is worth it 🙂

 

The desi tadka to International food

14 May

Indians have one characteristic that I really admire. We can pick anything up, twist it around, add some Indian-ness to it and make it our own! We wear Indian American, we speak Indian English and we eat… oh well, we eat Indian Chinese, Indian Italian, Indian Mexican and whatnot.

This is how the basic procedure goes. Pick up an international dish. Add somehaldi-mirch-dhaniya jeera-garam masala. Throw in some onions and ginger-garlic-chili sauce. If you’re feeling adventurous add a paneer element to it. Top off with some corrainder leaves. And voila, you have your very own (not so) International (anymore) dish.

 

I was recently reading The Zoya Factor, a book by Anuja Chauhan where I came across this line “Rinku chachi’s pizzas were loaded with aachari paneer, pineapple and hara dhaniya and no Italian would ever recognize them but they were AWESOME!”

I could relate so much to this line. If you think about it, the flavours of international delicacies are twisted a lot to suit the Indian palate. Our burgers contain spicy aloo tikki loaded with masala, our pizzas are more often than not topped with Tandoori Paneer and we even have masala fries which are French fries tossed in a spicy, tangy masala. Paneer chilly and chicken Manchurian are out and out Indian inventions and a native Chinese guy would probably have a fit if he had to eat something this loaded with spices. 😛

 

 

 

I, for one, am a huge fan of this fusion Indian food. In a country where the success of a meal lies in the event that it makes sweat drip from your brow and non-spicy food is regarded as marizon ka khana, it is only apt that we came up with our own versions to keep our taste buds happy! And it’s not just us. These modified dishes are loved by the people the world over – so much so that there are several Indian fusion restaurants popping up abroad, too.

One of my favourite outlets for digging into Indian Fusion food is Paprika at Powai, Mumbai. Popular for its fusion food, the menu boasts of dishes like Oye Paneer Paneer oye Pizza, Hot garlic bread and the best masala fries ever. It is a must visit for all cheese lovers and not too heavy on the pocket.

It is also a part of the BurnBill coalition Loyalty Program which means that I got 7.5% cash back on the bill here in the form of cash points. These points are accumulated in my member account on www.burnbill.com and can be redeemed at any of the other merchants across their network. And I must add that their network is one wide network comprising of everything ranging from food to spas to cosmetic surgery to car wash! 😀

Burn Bill

I suggest you sign up for BurnBill and definitely pay this place a visit.

In the meanwhile, keep indulging in Indian fusion food and excuse me while I go bite into my spicy, yummy aloo tikki burger!

 

Smitten by the Sea

12 May

“I’ve seen the sea when it is stormy and wild, when it is quiet and serene, when it is dark and moody. And in all of its moods, I’ve seen myself.”

I’m a person who is a rare confluence of antithesis. I’m hydrophobic. Severely so. So much so that I cried every day of swimming class till my parents finally gave in and let me quit.

I’m not one with many phobias. I don’t shut my eyes and pray under my breath every time the airplane takes off. Nor do heights make me wanna puke. I’m right in front of the queues for roller coasters. But there is something about water that gives me the jitters. For some reason, my mind equates water with drowning and sends me running out of the back door every time someone mentions water sports.

Despite that, I love the sea. Ironic, I know. But true. Sailing, boating, even walking in the ankle deep water on the shores gives me a lot of serenity and peace of mind. On a recent trip to Alibaug with friends, I ignored them all and spent the two hour ferry trip just watching the sea, the ripples our ferry created on the surface, the waves wash against the sides of the boat, feeling the wind in my hair and smelling the lovely sea breeze. What a happy time it was!

IMG_1406

There are two kinds of people in the world: the mountain people and the beach people. I’m definitely a beach person. My idea of an ideal vacation includes beaches, cruises, boat rides – the common element, obviously, being the ocean. In fact, one of my fondest dreams is to buy a beach house someday so that I wake up to the sound of the sea every day.

I don’t quite know what draws me to the ocean so much given my otherwise strong fear of water. But I think it is that the endless expanse of water makes me feel insignificant in comparison. It makes me believe that we are a tiny speck in a huge, huge universe and so, we don’t have to take ourselves, our issues too seriously.

Recently, I came across Gateway Charters – a Mumbai based yacht Charter Company that allows us to charter sailboats, motor boats, sports boats, luxury yachts as well as party yachts. The sight of it as one of the merchant partners on BurnBill – a coalition loyalty program that gives cash back every time you spend some money at one of the merchants on their network – made me jump in joy! Now, I can enjoy a perfect vacation in the sea and get up to 15% cash back in the form of cash points that I can spend at any of the other merchants’ outlets!

Burn Bill

I honestly love BurnBill for the way I can find all of my favourite things on its network and it gives me points to redeem doing other favourite things! How often does one get an opportunity like that? 😀

Watch that weight!

9 May

Open any newspaper, magazine or journal on any given day and you are sure to find at least one new, bizarre weight loss fad among the youth. Be it cotton ball diets, thigh gaps, V hairlines or the newest Index finger test, we are constantly on the look-out for ways and means to measure how nice we look.  And somewhere between all of this, we somehow begin to associate being thin with being beautiful.

However, we need to understand that maintaining your body weight (by which I don’t mean anorexic bodies but one at a healthy, correct weight) has more association with health than with beauty. Given our high junk food intake and generally sedentary lifestyles, weight related disorders have become extremely rampant. Cases of obesity are ever increasing. This disorders open the doors for several more diseases such as high blood pressure, diabetes, so on and so forth.

The devices and machines that are such an integral part of our daily activities make our life much easier, no doubt. But they have also reduced our physical activities to the extent that they are close to nil.

I mean c’mon, think of the last time you exercised any part of your body other than your fingers and thumb that are typing away? Difficult to remember, isn’t it?

In such a scenario, artificial mediums such as gyms and weight loss programs are important to give the body its much needed physical exercise and ensure that its systems function correctly. Both, your physical and mental well-being, depend upon how healthy your body is.

Recently I came across Dr. C.V. Joshi’s Revive Lifestyle. It offers several weight management programs including weight loss, inch loss as well as diet plans to ensure that your lifestyle doesn’t leave you bloated. It brings your body back to its optimal, healthy weight and ensures that you look, feel and be great! Besides, it is a part of the BurnBill coalition loyalty program which means that people registered at www.burnbill.com can earn 4% cash back on the treatments here.

Burn Bill

So I’d say find whatever medium suits you and do what you can to ensure your body stays at its best and is not subject to the perils of being overweight!

Wake up and Smell the Coffee!

7 May

If I could thank God for creating one thing, it would be coffee. Coffee plays so many important roles in my life – mood fixer, instant headache reliever, 7am lecture survival skills giver, prompt happiness manufacturer… it goes on and on!

Coffee makes good things better. For instance, imagine a rainy day when you stay in watching the raindrops pitter patter on your windowpane. Sounds perfect? Now add a cup of coffee to the scenario. Okay, now, imagine a lazy weekend after a particularly tough and busy week. You’re curled up in bed or on the couch, wrapped in a comfy rug and lost in the pages of your favourite book. Again, add a cup of coffee to this picture. Get what I mean?

If you are a coffee lover, just like I am, chances are that you’re even reading this blog post with a cuppa in your hands.

When I began doing my BMM at SVKM’s UPG College in Vile Parle, a year ago, I fell in love instantly with the college. Why? Because a lovely coffee fragrance lingered in the corridors! It originates from the canteens on the 6th and the 8th floor and spreads all over the college. And it has me salivating so much that I don’t feel all good till I rush and grab a cappuccino or a latte.

The college canteen is one of the few places in the world that makes my coffee EXACTLY how I like it. It is at the correct temperature, not too milky with just the right amount of froth and the perfect quantity of sugar that enhances the delicate coffee flavour, does not override it.  

The server doles out these steaming Styrofoam cups of happiness for as little as Rs. 20 and makes my Monday morning blues, 7am blues, boring lecture blues – a thing of the past! One sip and I’m enveloped in its mouthwatering aroma, its delicious flavour, makes me feel all warm inside and the caffeine rush gives me a heady feeling and lots of happiness!

Coffee quotes

Recently, I’ve even discovered a nice little place called Cupper’s Nest. It is a tiny place nestled away in Andheri (west) which makes some of the finest coffee I’ve ever tasted. Be it an espresso when you need an urgent bout of energy, a cappuccino when you desire something milder or a cold coffee on a hot summer evening – this place makes them all great!

Besides, I even get upto 11.25% cash back here being a part of the awesome BurnBill Coalition Loyalty Program and the points I ear here can be redeemed at several other of their merchant partners across a variety of sectors! Awesomeness!

Now that I am done writing this blog post, let me go grab another cup of nice, warm coffee. After all, all you need is love and a little coffee! ❤

To ghee or not to ghee

6 May

Cow ghee has a long history. It has been used as an indispensible part of cooking as well as in sacred rituals. It is hard to imagine an Indian household where cow ghee is not used be it for making mouthwatering sweets, enhancing the taste and texture of the day to day chapatti or for lighting a diya in front of the Almighty.

However off late, the impact of the use of this, once considered holy, ghee is becoming adverse to our health. This is because the environment that the ghee comes from is no longer clean and pure. The use of drugs and hormones in order to increase the milk produced by the milch animals, is common. The residues of these drugs invariably become a part of the milk produced and are retained in the ghee as well. Eventually, it comes back to our own body.

Excess of hormones that are introduced in our body affects our health (especially that of women) to an unimaginable extent. They are even linked with an increase in the risk of several types of cancers.

Given the current scenario, it is justified to be in a dilemma as one cannot ignore the risks of using the ghee with additives and nor can one stop using it.

As an excellent solution, comes organic cow ghee. Its organic standard makes it mandatory that it is free from any kind of additives, drugs, hormones or any other chemicals at all. Thus, the nutritive value of ghee is retained and every trace of unhealthy additives is evaded.

Such organic cow ghee not only helps you to safeguard your health but also helps to save an animal from the drug abuse.

Organic is the way to go!

Burning my bills!

2 May
  1. Your wallet has more loyalty cards than money
  2. You are tired of filling long winding forms
  3. You have 10 different loyalty cards of 20 different places you visit.
  4. Each of your loyalty card has a measly number of points that aren’t really useful for redemption
  5. Even the mention of loyalty cards makes you run out of the back door… FAST!

 

Sounds familiar? Sounds so to me too.

 

In fact, this was the story of my life a little while back! And then, I discovered BurnBill. A friend recommended it to me and I signed up simply coz it was free. Little had I known that it would possibly turn out to be one of the best decisions I’ve ever made. BurnBill is a loyalty card free program. So all one needs is one’s mobile number to reap the many benefits it offers.

 

What’s more? It is a cross loyalty program. They have various merchants from across sectors on their network. And the points are redeemable globally! So every time I spend some money eating out, I get a certain number of points. Those points, I can redeem easily at any other place – getting a haircut or a spa treatment, for instance!

 

 The logic is pretty simple too, 1 point = 1 rupee (Yayy! No math!)

 

BurnBill has been such a great experience for me that I thought it was worth sharing with you readers too! Check out www.burnbill.com for more details and registeration!

 

Go save some bucks! 😀